Wayfair is the destination for all things home. As the Digital Design Co-op at Wayfair I was tasked with multiple responsibilities. I worked within the Marketing Creative team and worked on email improvements, tile design, promo campaigns, GTM assets, and more.
One of the first projects I was tasked with was creating homepage tiles using an automation platform, Celtra. During my time at Wayfair, I created close to 1000 tiles to promote different product messages. During the process, I helped set up templates and guides that will allow for future designers to easily refresh imagery, color, and messaging while also leaving behind opportunity areas to make the process even more efficient.
I worked on onsite marketing material to promote top brands including KitchenAid, Delta, Moen, and more. These assets appear across several parts of the the platform including the homepage and category pages. Working on supplier advertising meant keeping a line a communication with stakeholders to implement feedback from suppliers before assets went live.
I worked with the promo team to support promotional campaign assets requested by leadership and marketing. The first promo campaign I worked on was Wayday, their bi-annual sale. I created assets for paid and organic social, display, app marketing, and email.
.jpg)
I also worked on design assets for various channels to promote one of Wayfair’s biggest sales of the year, Black Friday Cyber Month. This year, Wayfair introduced Cyber Month with four different phases that each had a different look and feel. Due to this, there was a fast turnaround and constant communication with creative partners and stakeholders. I created assets for paid and organic social, display, app marketing, and email.
New & Loving is a new campaign to communicate fresh, new products and assortments at Wayfair. The goal is to inspire customers and elevate recently-added products. New & Loving assets are featured across several channels including onsite, email, app, social, and more. During my time I worked on 4 sets of these assets to feature different brands. I also improved the template of these assets by utilizing symbols in Sketch to speed up the process.
Communication is key! I worked on several high-priority tickets at a time and had to constantly communicate with the creative operations partners and marketing stakeholders. It was essential to provide update as soon as possible and flag concerns to keep the process moving.
Think critically and put the customer first! At Wayfair, everything I designed was for the customers. When starting new projects I had to think of the customer and what would be the best option for them; I had to look at every detail of requests and make sure the goal made sense.